You stare blankly at the landing page of your website. It is hard to believe that even after spending thousands of dollars on such a great landing page for your PPC campaign it never got the desired leads. You’ve probably got everything right on the page for readers to convert, except a few minor elements that need more attention.
Here we are going to share some tips that might help you get better conversions from your landing pages.
The Bigger, The Better: Sizes does matter. When you design a landing page, you need to make sure that the image of the product or service that you offer is large enough to attract attention. Experiment with different font sizes and colors on the page to ensure that the message is clear and upfront.
Win Confidence: Landing page of your website should give a sense of trust otherwise, people may hesitate to fill out the the lead form. Use logos (ie. verisign, entrust) and testimonials to make the landing page and content trust worth and believable.
Be Brief: Too much content on the page may not be ideally for conversion. Too much of unnecessary information that is not relevant to the product should be avoided. Being brief and to the point will ensure a high conversion rate.
Short Registration Form: This is one of the critical factors of a successful landing page. People are averse to the idea of filling up a long form. Try to keep the number of fields to a minimum. Avoid asking the readers to fill unnecessary details that are not required. Use the KISS ( Keep It Short and Simple ) principle, short and simple is the secret to maximize conversions
Give It a Personal Touch: Your landing page should have a WOW factor and it should be powerful enough to keep the visitors engaged for a few seconds. Enough time for him to be interested in reading the content and giving you the information.
Creating landing pages that convert is an art and science, you may have to test out a few pages before you go with the landing page that actually works.
The Thesis Theme Framework works well to design landing pages with high conversion rates.